Click-to-WhatsApp leads remain inside individual conversations.
Product / Lead Engine
Turn every WhatsApp and website enquiry into a controlled next action.
Lead Engine brings Click-to-WhatsApp conversations, website chatbot enquiries and forms into one portal so teams can qualify, follow up and maintain visibility without rebuilding the same record manually.
System anatomy
One operating path. Clear state at every hand-off.
The goal is not more messages. It is fewer serious enquiries disappearing between arrival and follow-up.
Where control breaks
The visible problem is rarely the whole workflow.
Website and form enquiries enter separate systems.
Qualification and follow-up depend on memory or manual CRM updates.
Capability map
What the implementation can control.
We configure the control layer around your workflow, team responsibilities and the business outcome you need to see.
WhatsApp Cloud API
Click-to-WhatsApp lead capture
Native website chatbot integration
Form lead integration path
Lead qualification
Automatic and scheduled follow-ups
Response-time tracking
Manager and staff dashboards
Multi-user permissions
Conversation and lead export
Operating evidence
Proof with the limitation attached.
Every number states what was counted and what it does not claim.
education enquiries handled
Two-month operating period; not an admissions or revenue claim.
classified high-priority
Operational classification based on multiple criteria.
Implementation sequence
Architecture before automation.
Each stage prevents a fast build from becoming another disconnected system.
- 01Connect approved lead sourcesUnderstand
- 02Define qualification criteriaControl
- 03Configure conversation pathsControl
- 04Set follow-up rulesControl
- 05Launch dashboards and reportingVerify
Controlled outcome
What changes after the operating layer is connected.
One operating view across supported enquiry sources.
Qualification criteria and priority remain visible.
Automatic follow-ups, reminders and response-time visibility.
Direct answers
Questions buyers ask before implementation.
Does Lead Engine replace WhatsApp?
No. It uses WhatsApp Cloud API while adding the records, qualification, follow-up and management visibility a normal inbox does not provide.
Can website enquiries appear with WhatsApp leads?
Yes. The existing system can combine native website-chat and WhatsApp enquiries in one portal, with forms available as an integration path.
Does it automatically assign salespeople?
Yes. Allocation rules can be configured around territory, project, availability or another agreed business rule.
Is call tracking included?
Call tracking is available only when included in the agreed implementation scope; it is not included in the standard Lead Engine setup.
Can email automation be connected?
Yes, but cross-channel email automation belongs in the broader Business OS implementation rather than the standalone Lead Engine package.
Revenue Systems Audit
Bring one enquiry workflow.
Leave with the first control point.
We map where information is delayed, duplicated or hidden and identify the leanest credible implementation path.
Book a Revenue Systems Audit